December 12, 2019

Getting an Entry Level Marketing Job

Marketing is a large, diverse field that encompasses numerous different types of jobs. If you have decided that you want to work in the marketing field, you need to research the field.  What kind of marketing job do you want?

An entry-level job does give you valuable experience and the opportunity to learn, grow, and decide what direction you want to take your career. In broad terms, determine which areas of marketing are the best fit for your natural talents, education, and training.

  • Public relations—working in public relations means helping create a public image for a brand or a company.
  • Creative and content marketing—if you are naturally artistic and creative, this may be the niche for you. Creative marketing encompasses such things as graphic design, video marketing, and copywriting.
  • Research—if you are data-oriented or enjoy digging into numbers and statistics and making sense of how they impact the bottom line, this may be your place in the marketing world.
  • Sales—if you have an outgoing personality and enjoy working one on one with people, you might find that sales are an area that holds great appeal for you.

Once you have determined what area of marketing you would like to focus on, it is time to take definitive steps to secure a job.

  • Have a high-quality resume that emphasizes your skills and training for the area of marketing that you are interested in pursuing. If you do not have much direct experience in marketing, think outside the box. Use that job in high school working at the trendy clothing store in the mall.  Emphasize what you learned and how much you enjoyed helping customers put together the look they were seeking.  Do some research and use a high-quality, creative template for your resume.  Proofread it and then have someone else proofread it as well. A resume is not a document where you can afford a single typo.
  • Your cover letter is your first chance to make a great, or bland, first impression. Remember, if you want a job in marketing, the first thing you have to sell is yourself.  Employers often consider the cover letter as important as the resume. Do not use a bland template that reiterates what is in your resume. Research the company and write a letter describing why you are a great candidate for the position.
  • Invest time in networking. Studies show that less than 20% of jobs are filled from job boards and advertising. Most positions are filled internally or through recommendations.  Join a professional organization, talk to everyone you know about available positions, and look for opportunities outside of job boards.
  • When you have an interview, do not forget to make a great first impression on everyone. Treat the receptionist the same way you treat the hiring manager.  You never know whose input may factor into the final decision on who to hire.
  • If you lack experience and training, take some time to build a portfolio. Having a portfolio of your work, even if it was created expressly for the portfolio, can help inspire confidence that you can do the job you are applying for.
  • Invest in developing your hard skills. There are tons of online courses and classes that are free or low cost. Teach yourself to video-edit, learn the fundamentals of email marketing, etc. Not only is it a smart move to land the next job, but investing in learning will serve you far into the future. It also shows potential employers that you have drive and motivation.

Even once you land the entry-level job you are seeking, do not take your eyes off the future.  From your first day, you want to be working toward the next step up the ladder of success until you reach your ultimate goal.

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